Air France Gourmet Food Truck in New York City | New York City | by ck | First there were the hot dog stands and roasted chestnuts vendors on each corner. Then you had the pretzel and ice cream man! Now the latest trend: Gourmet food trucks, offering a wide variety of specialty foods, from Belgian waffles to tacos, to meat-on-a-stick and everything else in-between. For five days, starting Thursday, March 24 through March 28, 2011, Air France will have its own Gourmet Food Truck in New York City! “Taste the Journey of Air France” will bring the culinary delights of Air France to the streets of Manhattan. These special tasting menus, based on dishes served on Air France, include several creations from famous French Chef Joël Robuchon and are executed (in cooperation with Servair) at Flying Foods Group at JFK. Chefs from Flying Foods Group and Servair will be inside the truck preparing and serving the food (free to the public while supplies last)from the window. They all will be wearing traditional French Chef Toques and Air France branded aprons. In addition consumers will be welcomed by uniformed ‘Brand Ambassadors’ who will explain the menus and the charity angle. Air France is partnering with City Harvest, one of New York’s top food related charities, and consumers will be invited to donate money to help feed the hungry at a special marked box at the truck (message: “AF is offering a taste of our food on board: let’s give food back to the local community”). All proceeds will go to the charity. Condé Nast Traveler, one of our other partners in this venue, is working alongside Air France to ensure that there will be ample publicity.
Follow the truck on its journey through New York City (see route and menu information below) and stop by for breakfast, lunch or dinner: Thursday March 24th Broadway between 41st St. and 42nd St. / Breakfast – 8am-10am / Lunch – 12pm-2pm / Dinner – 4:30pm-6:30pm. Friday March 25th 5th Ave between 49th St. and 50th St. / Breakfast – 7:30am-9:30am / Lunch – 12pm-2pm / Dinner 4:30pm-6:30pm. Saturday March 26th Park Ave and 15th St / Breakfast – 9am-11am / Lunch – 12pm-2:30pm/ Dinner – 4:30pm-6:30pm. Sunday March 27th Prince St. and Broadway / Breakfast – 10am-12pm / Lunch – 1pm-3pm / Dinner – 4pm-6pm. Monday March 28th Wall Street between William and Hanover / Breakfast – 7:30am-9:30am / Lunch – 12pm-2pm / Dinner 4:30pm-6:30pm.
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